The Pin-Up Girl Makeup in just 6 steps with 6 products featuring Besame Cosmetics

Thanks to Besame Cosmetics the way to a glamorous look has been deducted to just 6 products and 6 steps. There is no need for contouring, baking, layers and more layers…here are the only products you’ll need to get that perfect pin-up girl look!

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  1. Besame’s Lipstick in 1959 Red Hot Red
  2. Besame’s Black Cake Mascara
  3. Chanel Comfort Radiance Compact Makeup
  4. Max Factor’s Facefinity All Day Flawless
  5. The Balm’s Down Boy Shadow Blush
  6. A pair of your favorite falsies

 

How did it all come down to this? Mascara, liner and brows are a big part of everyone’s makeup routine. There are just a crazy amount of options, but with this Black Cake Mascara it is all down to one. Yup, I use it for all!

How the Cake Mascara works:

 

  1. Brows: I like my brows full but soft. I don’t like the gel look, so I brush these thoroughly.

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2. Face: I use Max Factor’s Facefinity. It’s also a 3 in 1 product (Primer, Concealer and Foundation) Less product, same results.  Just a brush of compact powder to set.

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3. Eyeliner and Mascara: Here is the fun part! The Cake Mascara is so easy to use that my cat eyeliner was done in under a minute (for those who know the struggle this is a miracle). It’s so potent and the mascara is so light that when I later on apply my falsies they don’t weigh down.

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4. Lashes! Just adding them on. I buy mine from Suesh  (Php 100 per pair!)

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5.  Lips! Besame’s Red Hot Red is a replica from 1959. I am obsessed with the detail of their products….their tubes are so pretty!

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6.  Blush Blush Blush: Again, obsessed with this product’s packaging. You may have seen the Balm’s cute pin-up designs. So this is obviously a perfect product for this look. I use my middle and ring finger to apply my blush to the apples of my cheeks. I like to use my fingers for this because it warms up the product making it smooth and natural.

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That’s it!!! It’s really simple, and definitely something you can do. The products are all worth the money. If you have any questions on techniques and other alternatives, ask away!

 

xxKelsey

Pin Up makeover with my sister: the Page Boy

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My sister and I had some fun with a pin-up makeover. I decided to do the Page Boy hair pattern, since her hair is the perfect length. It’s a style that was worn daily, and I find really classic. Her usual style is very casual, so getting the chance to give her this small make-over was great.

 

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The Process:

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The PinCurl Pattern

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She got a chance to have lunch while sporting this cool look. 

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The most important part: THE BRUSH OUT

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What do you think of my sister’s new look?

xxKelsey

 

How to: Halloween Costume; Rosie the Riveter

We can do it!  Following my last post on pin-up inspired costumes, here is a very very easy tutorial on how to recreate the Rosie the Riveter look! 

Here’s all you need: 

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a. Chambray polo, OR a jean jacket

b. Red bandanna 

You can pair this with jeans and you are done! Here’s what really pulls the look together. 

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The Balm ‘Frat Boy’ face blush, ‘Russian Red’ by MAC, and NYX liquid eyeliner. 

Prep:

Step 1: I just used my foam curlers, but you can use a 1” curling iron to create soft curls. 

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Step 2: Your usual foundation routine. Create cat-eyes with your liquid eyeliner, a good amount of blush on  the apples of your cheeks, and do not forget the red lipstick!

Step 3: Undo your curls and tie into a ponytail. 

Step 4: Tie a red bandanna around your hair. I happened to have one that was made into a headband. But, if you don’t have one like I do, look below on how to fold one. 

 

Way to tie your bandanna:

 

You definitely did it!

 

Happy Halloween!

xxKelsey

 

 

 

Vintage Waves: Tried & Tested from Vintage Vandalizm

I’m not going to lie, recreating vintage hairstyles is very difficult. It takes time and lots of patience. But, that’s what gives the glamour to the entire look, taking the time to perfect the hair and giving it the best potential. It’s not just a brush and go, it’s really about sculpting and styling. Finding the right technique can take years and I decided to check out the beautiful Vintage Vandalizm’s routine. I have to say that I am completely satisfied! Of course, I still need to practice and I am adding in a few of my own touches. Once I perfect it, I promise to share so keep a look out for my tutorial!

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xxKelsey

Kat Von D ‘Shade + Light’ Eye Contour Pallet Review and Looks!

 

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Kat Von D forever!!! I’ve been a huge fan of her’s since those Miami Ink days…

She is one of my idols in creativity, style and ambition. Seriously LOVE her. So, when she came out with her now famous make-up line through Sephora I died. Then, learning that her products would be cruelty free it couldn’t get any better.

I finally got my hands on the eye contour pallet. As some of you know, I have a huge eye for eye contouring. Pun intended. Her pallet consists of three quads: neutral, cool, and warm. As much as I love the Urban Decay Naked pallets….this beats it by light years.  The galaxy should only carry this product. It’s absolutely pigmented, carries all the necessary neutral colors, and it’s all matte. Also, the packaging couldn’t resemble Kat any better.

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Let’s be real, you end up buying an eye shadow pallet because when you see it all together you think “OOOOOHHH PRETTY COLORS.” But, what the heck, you end up only using the browns, whites and uhm…maybe the blue? We all know you will rarely dip your brush into that neon Easter pink everyday. (HEY! I praise you if you do that!)

I tried all the quads…as a quad. And I only did one technique for each quad to easily compare.

 

The Warm Quad: 

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The Neutral Quad: 

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The Cool Quad: 

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All three looks consisted of MAC Pro Long Wear Foundation, Tony Moly eyebrow pencil, and Chanel Compact Radiance Compact Powder. Photos taken with Samsung Galaxy Note 4.

Final Thoughts:

The Warm Quad– It deserves to be worn everyday. I would do this look for work, or for something that requires you to wear the color white and cover your tattoos. I love it for being super subtle.  Lipstick is Persistence by MAC.

The Neutral Quad– This quad is what I would definitely use when creating the pinup look. The white and the dark browns are exactly what I need in creating a deep crease in my eyes. Lipstick is Russian Red by MAC. 

The Cool Quad– Use use use for a night out! It’s dark, its smoldering, and its screams “you bitch”. I want this for gigs, a drunk night out or just to bring a little darkness on a sunny day. Lipstick is Copenhagen by NYX.  

 

 

Which look do you like the best?

xKelsey

 

 

 

 

 

100 Years of Women’s Body Image

 

Take a look at the standards of women’s bodies from the past century. See how each decade goes from curvy, to thin, to curvy, to thin. The extreme transitions per era is what causes women to be self-conscious about weight. Society and the trends are what determine these standards. This chart proves that the ideal women body will never be satisfied.

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What’s In My Make-Up Bag

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There are times when I can get carried away with bringing along almost my entire makeup collection into my purse. Like most girls, I bring as much as I can thinking that I will “never know when I am going to need it”. So, here is the breakdown on what I have that are neccessary for touch-ups on the go.  Twenty items or less.

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I have a few new products that I’m using (thank you Ysa Reyes!!!!! I am so blessed by the holy angel of thee Beyonce`)

1. CHANEL Comfort Radiance Compact in Beige Ambre- Again, thank you Ysa. Luckily the shade is actually a good match for me! Still testing it out but so far I am in love. Matte finish and long lasting. Plus a chic product design and the right size for the kit.

2. BOBBI BROWN Shimmer Brick Compact in Bronze- Wow. This product is wow. It’s so smooth and so pretty! So so pretty! I use on my cheek bones for that glowing look. I keep it to go for touch ups when I need a bit of glimmer.

3. CYBER COLORS Black Tip Linner in Super Black- For the touch ups on my cat eye! Sometimes the weather or environment can cause oil.And that rubs off my liner so I always keep this in my bag.

4. CYBER COLORS Super Stay Gel Liner in Black- It looks like a pencil liner but it’s actually gel! I use this for day-to-night looks. When I don’t have time to go home and get ready, I just add this too my eye makeup and it transforms into a great night look. I sometimes even blend it around for a smokey eye.

5. ETUDE HOUSE Drawing Eyebrow Pencil- If you’ve seen my video on pin-up girl makeup, this is what I use for my eyebrows. Keep in the bag for the same reason as the liquid liner. I never want to walk around with just one eyebrow and the other rubbed off! Could it be the new sexy, mysterious look? I don’t think so.

6. NYX Soft Matte Lip Cream in Monte Carlo- This is usually my everyday lip color. Perfect red and stays on forever.

7. MAC Matte in Ruby Woo- Again, Ysa. Testing it out and so far I love it. It’s almost similar to the NYX. I bring a long a few red lipsticks in case of day-to-night looks.

8. MAC Matte in Prince Noir- This is the dark plum color. This is what definietly changes my look from day to night. I just add this color and I’m done.

9. RIMMEL Kate Moss Collection in Rossetto- I always bring a neutral lipstick. In case I need to tone it down for a meeting, or a formal occasion. This color is a rich mauve and is so creamy. One of my favorites.

10. NICHIDO Lip Pencils in Spice and Rosette- To match the lipsticks, I have two inexpensive lipliners. Spice, which is a deep red and Rosette that matches Rossetto (wow.)

11. ARDELLE Eyelash Adhesive- THIS I BRING. I wear falsies. And I never ever ever know when one will fall off or begin to peel. I never want a lash to fall and someone to point out that I have a spider lingering on my cheek.

12. TWEEZERS- You never know when you are going to need tweezers. I use them for applying glue to my eyelashe, sometimes actual tweezing.

13. MINI BRUSHES- A cheek brush and eyebrow brush. For obvious reasons.

I learned over the years that I don’t need to bring everything. The essetials will keep my pin-up look throughout the day. And makeup isn’t what it’s all about. It’s about you.

What’s in your bring-along make up kit?

Vintage Makeup Advertisments vs. Today’s 

I worked in advertising for a few months, fresh out of college. Inexperienced, but eager to learn. And oh did I learn…

It’s no longer a glamorous sector of the business world. It’s hard driven with competition, profit,  fast paced deadlines and demands. Yes, these were still the factors of the time during the golden age of advertising (calling Don Drapper and all PamAm flight attendants). Yet, there seems to lack a sense of innovation.

Now with  social media, digital outputs and clever promotional tie-ups , modern day advertising has taken it to the next level. Demand for the creative juices are now forcibly squeezed out of the agencies.

But, what am I to say for I’ve only worked in the field for less than one year.  I’m here to talk about cosmetics and their advertisments.

When you think vintage advertising you visualize illustrated home mommies, smiling milk men, lots of cluttered text and big bright fonts of “buy now” or “it’s the best”. That until which in 1959 the agency DDB released the incredible “Think Small” campaign for Volkswagon. Altering advertising to what it is today.

Make up is not hard to sell   It’s the brand. With so many identical products brands fight to get the consumer to gleam over the packaging, the contrasted hues, and to awe  over the ideal woman with the use of their brand.  In both yesterday’s and today’s makeup advertisments it is till the same motive. However, the approach is very different.

The early vintage ads (1940s) were keen on setting an example on how the product can be applied to their lifestyle. Shaping the idea that makeup is part of a woman’s life.  (Feminist ideals in play right about now). Ads for brands such as Max Factor and Revlon would present how lipstick can keep you glamorous for the man of your dreams, or while packing his lunch. Again, let’s be thankful we live in a progressive society. The ads would also provide visuallization of what shade would suit you, the ways you can use the product and of course the sell point of the product. It also gave a gleam of happiness for the women. Living through the war, having a bit of glamour helped keep a light of happiness during such a dark time.

 

Today’s ads are highly minimal. It literally is product centric. Look at Clinic amd Georgio Armani’s campaigns compared to those vintage ones.

Huge difference?  Because makeup has become a woman’s “essential” advertisers assume that there no longer needs to be a guide for the product. Simple text of the highlight  of the product, and the strong brand name together SELLS.

Don’t think that vintage ads never had celebrity endorsers. Hollywood took big advantage of that. When Hollywood starlets such a Rita Hayworth and Marilyn Monroe were promoting for their newest picture they would be featured in a brands ad. Selling the everyday woman the same lipstick Marilyn wore in the movies or from her own personal “line”.

 

No difference today. We still see celebrity endorsed products. From Emma Stone for Revlon, Lorde for MAC and Rihanna’s Viv La Glam campaign for MAC. Yet, of course visually it’s minimal, clean, and more focused on the celebrity.

 

Both eras of advertising though have a similar angle. Towards the end of the 1950s brands such as Revlon began going on a high fashion stance. Post-war America was now gripping the glory and through the fashion it definitely showed. When they began to produce these ads makeup began to seem like an investment. The ads perceived a fantasy of glamour, richness, beauty and elegance. The life women of the post-war yearn for.

 

Today, the high fashion angle is played through creativity. MAC’s advertisements always used the products to show the capabilities. Mixing  of the colors applied in artsy ways. Glittered eye shadow on the cheeks with a pink falsies and heavy blue cat eyes. Looks that the normal girl would probably never try, but the fact that they show the possibilities of their products is what makes them sell.

 

 

Overall, I love to see the progress of advertising. And this is one way of observing how far we’ve come in marketing and creativity. I personally prefer the vintage ads because they give emotion. Which is hard to execute in today’s ads, especially for cosmetics. Even though filled with content, it gave us a moment to look into the ad. Actually read it and understand. But, because we now have no time for anything, advertisements have been minimal and somewhat watered down. Which ads to you prefer?