Vintage Makeup Advertisments vs. Today’s 

I worked in advertising for a few months, fresh out of college. Inexperienced, but eager to learn. And oh did I learn…

It’s no longer a glamorous sector of the business world. It’s hard driven with competition, profit,  fast paced deadlines and demands. Yes, these were still the factors of the time during the golden age of advertising (calling Don Drapper and all PamAm flight attendants). Yet, there seems to lack a sense of innovation.

Now with  social media, digital outputs and clever promotional tie-ups , modern day advertising has taken it to the next level. Demand for the creative juices are now forcibly squeezed out of the agencies.

But, what am I to say for I’ve only worked in the field for less than one year.  I’m here to talk about cosmetics and their advertisments.

When you think vintage advertising you visualize illustrated home mommies, smiling milk men, lots of cluttered text and big bright fonts of “buy now” or “it’s the best”. That until which in 1959 the agency DDB released the incredible “Think Small” campaign for Volkswagon. Altering advertising to what it is today.

Make up is not hard to sell   It’s the brand. With so many identical products brands fight to get the consumer to gleam over the packaging, the contrasted hues, and to awe  over the ideal woman with the use of their brand.  In both yesterday’s and today’s makeup advertisments it is till the same motive. However, the approach is very different.

The early vintage ads (1940s) were keen on setting an example on how the product can be applied to their lifestyle. Shaping the idea that makeup is part of a woman’s life.  (Feminist ideals in play right about now). Ads for brands such as Max Factor and Revlon would present how lipstick can keep you glamorous for the man of your dreams, or while packing his lunch. Again, let’s be thankful we live in a progressive society. The ads would also provide visuallization of what shade would suit you, the ways you can use the product and of course the sell point of the product. It also gave a gleam of happiness for the women. Living through the war, having a bit of glamour helped keep a light of happiness during such a dark time.


Today’s ads are highly minimal. It literally is product centric. Look at Clinic amd Georgio Armani’s campaigns compared to those vintage ones.

Huge difference?  Because makeup has become a woman’s “essential” advertisers assume that there no longer needs to be a guide for the product. Simple text of the highlight  of the product, and the strong brand name together SELLS.

Don’t think that vintage ads never had celebrity endorsers. Hollywood took big advantage of that. When Hollywood starlets such a Rita Hayworth and Marilyn Monroe were promoting for their newest picture they would be featured in a brands ad. Selling the everyday woman the same lipstick Marilyn wore in the movies or from her own personal “line”.


No difference today. We still see celebrity endorsed products. From Emma Stone for Revlon, Lorde for MAC and Rihanna’s Viv La Glam campaign for MAC. Yet, of course visually it’s minimal, clean, and more focused on the celebrity.


Both eras of advertising though have a similar angle. Towards the end of the 1950s brands such as Revlon began going on a high fashion stance. Post-war America was now gripping the glory and through the fashion it definitely showed. When they began to produce these ads makeup began to seem like an investment. The ads perceived a fantasy of glamour, richness, beauty and elegance. The life women of the post-war yearn for.


Today, the high fashion angle is played through creativity. MAC’s advertisements always used the products to show the capabilities. Mixing  of the colors applied in artsy ways. Glittered eye shadow on the cheeks with a pink falsies and heavy blue cat eyes. Looks that the normal girl would probably never try, but the fact that they show the possibilities of their products is what makes them sell.



Overall, I love to see the progress of advertising. And this is one way of observing how far we’ve come in marketing and creativity. I personally prefer the vintage ads because they give emotion. Which is hard to execute in today’s ads, especially for cosmetics. Even though filled with content, it gave us a moment to look into the ad. Actually read it and understand. But, because we now have no time for anything, advertisements have been minimal and somewhat watered down. Which ads to you prefer?







How to: Pin Up Girl Makeup

My first every video post! I finally decided to do a video since it would be easier to go through my process! I talk about the products I use, techniques and preferences of my makeup routine. Have a look and I hope you find this very useful. Be kind for its my first video!

Inspiration: Marilyn Monroe


I’m beginning this series of inspirations with the classic Marilyn. She is the most familiar and known pinup. I’m sure many of you already see her in pop culture from tshirts, posters, bags, even celebrities and tv shows being inspired by her. (Madonna circa “Material Girl”, Anna Nicole Smith, Smash)

She had a turbulant childhood, in and out of foster care homes, and her mother was instilutionalized. She was married at 16 due to the war, but of course later divorced. She was discovered modeling for a weapons factory that she worked at which eventually lead to her career. She was persued as the “dumb blonde”, but what people didn’t actually know was that Marilyn was highly intelligent. She was a consistent reader, a fan of Freud, and a writer.

My favorite films are Some Like It Hot, How to Marry a Millionare, Gentlemen Prefer Blondes,Bus Stop and the iconic Seven Year Itch. (White dress with the gentle breeze sound familiar?)


Aside from her obvious reasons of inspiration, she inspires me the most from her modeling in her early days. Circa 1948-49 was her utmost pinup days. Her poses, sweet smile and flawless body really defines pinup. You can see how young she is, and how different her face is! Pre-platinum blonde days and still untouched by the industry. (Apparently she had a chin implant, rhino plasty and breast agmuntation, and of course a change to hair color all in suggestion of her studio.) Regardless, she is naturally beautiful and I love looking at her early photos just because she has no idea what is to come.



A few years later, with a few movies to her resume and popular demand, she would be the first cover girl of Playboy magzine in 1953. Featured was one of her first nude pinups taken in 1949. (Tom Kelley’s ‘The Red Velvet’ session)


Iconic, beautiful and downright the original Marilyn is the inpiration not just to me, but definietly all pinups.


Essentials: The Red Lipstick

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The 1950’s was all about glamour. After World War 2, it was important for ladies to look their best because of the the men returning home from the war. (Less men= more competition for marriage) Women wanted to always look their best, therefore their makeup was simple, yet eye-catching . You’ll see that during the 1950’s women’s make-up was subtle with pops of excitment. For example a simple eye, but red lip;or a heavy brow with a bare eye. Hair and makeup were priorities to women making the powder room a sanctuary.


The red lip is important to get that pin-up look. It is and forever shall be a classic. With choosing the right shade, a red lip is perfect for day-time activites, or splendid nights out. The way of picking the right shade is by looking at your hair color and skin tone. For lighter hair and pinkish skin, also known as warm toned (blondes and a rosy complexion; you can check by looking at your vein color. If your color is purple you have a pinkish tone) Opt for peachy, orange toned reds. For the brunettes and yellow-toned girls, also known as cool toned (veins will be colored blueish-green) opt for dark reds, or “blue tones”. These shades according to your color will bring out and highliht your best attributes from your skin to your eye color.

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A red lip is my absolute favorite thing to get the pin-up look. It’s my go-to essential when I’m lazy and in a hurry. With just a red lip alone and a few plumps with a good lip liner I am good to go! Great brands from that era were Revlon and Max Factor. Until now, I feel Revlon produces one of the best shades of red matte or gloss at an affordable price. Here are some of my favorite red lipsticks that are essential for any pin-up:


1. NYX Matte Creame Gloss in Monte Carlo (Php 325) This is my daily color. I love how it is applied like a lipgloss making it easy in application and for perfectionist, like myself, great for getting into the corners of the mouth and creating the perfect plump to the lips. The matte finish is amazing and absolutely long lasting. And what more the price is extremely affordable!

2. Rimmel Kate Moss Collection in shade 01 (Php 375) This color is more on a bright red. The texture of this lipstick is creamy and moisturizing! When I apply it, it  takes only two swipes! Kate Moss also has various colors to her collection including nudes and pinks, but out of all of them the reds are my favorites. This is worth buying if you’re still new to wearing red lipsticks. The shade is great with any skintone and is easy for application; making sure you won’t over-apply.

3. NYX Matte Creame Gloss in Translyvannia (Php 325) Okay, so this isn’t exactly a red, but it is so good that I must share it with you. I wear this usually for a modern pin-up look. It is a matte formula with a rich plum-tone. This shade has been very popular since 2013 bringing a bit of goth back into fashion. I love it just as I love Monte Carlo for its great application and matte finish. I love this color for nights-out! It’s sexy and classy all at the same time. Make sure to balance it out by not using dark colors on your eyes (such as a smokey eye or heavy black liner). You want to keep it balanced to give you that glamorous look.

4. Revlon Classics in Super Lustrous (Php 510) Now this is the ultimate classic! Like I said before, Revlon was one of the top choices in cosmetics during the 1950’s. Revlon came out with the original packaging back in 2012 for a limited time. Sadly I wasn’t able to get my hands on them. However, even in their modern day packaging, the formula has never changed. Much like the Rimmel Kate Moss Collection, this shade is perfect for any skin tone. A creamy texture and easy application, begginers can experiment with this shade before taking the next step to darker or lighter colors. I highly recommend every girl to have this color in her make-up essentials!

5. Revlon Matte Collection in Wine Not (Php 355) You’re probably thinking why I have so many matted suggestions in this post. The reason why I love matte so much is because of its long-lasting finish, but also a bit of a modern-day look. I let the shade speak classic, but the texture speak modern. This color by Revlon is described to be an inbetween of a classic red, and a deep dark plum. (Much like NYX’s Translyvannia) I use this mostly for evenings. This color is perfect for cool tone girls, or generally girls looking for a sexy subtle look.

Get out there and buy that red lipstick. It’s a beauty-must for achieving the perfect vintage look! You can find any of these brands at PCX, SM Department Stores, or Watson’s.